The first generation of facebook ad tools built on Facebook’s APIs are now reaching the market but few companies know that these tools even exist or the positive impact they can have on ad campaigns
Firstconversion will mulitvariate test the parts of an advert to find the best converting combinations of Title, Body Text and Image
This creates a virtuous circle of higher Click Through Rates leading to cheaper clicks and more traffic. More clicks mean more likes, a larger community and a larger reach for your brand
Social Advertising: which image sold the most tickets at the best cost-per-lead?
The new generation of Social Advertising multivariate tools are opening the doors for businesses of all sizes to iteratively improve their paid social media campaigns.
If you would like to see how you can improve your Social Media ROI, connect with me on
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