The Beginner’s Guide to Google Search Console
Are you looking for some love… from Google? Other than buying paid traffic through their AdWords program, the best way to get more traffic from them is through search engine optimization. But before you start optimizing your site, the first thing you should do is sign up for Google Search Console (GSC).
GSC is a free toolset provided by Google that helps you first understand what’s going on with your website. This way you make decisions based off of data instead of going in blindly.
Here is how GSC works in 3 easy steps
First, lets get your Google Search Console set up
Add your website
Add your website to Google Search Console
The first thing you need to do after you login to GSC (it’s free to sign up) is to add your website.
Verify your website
After you add your website you’ll have to verify that you actually own the website. You can do this through four ways:
- Add a DNS record to your domain’s configuration – You can use this option if you can sign in to your domain registrar or hosting provider and add a new DNS record.
- Add a meta tag to your sites homepage – You can choose this option if you can edit your site’s HTML.
- Upload an HTML file to your server – You can choose this option if you can upload new files to your site.
- Link your Google Analytics account to GWT – You can use this option if your site already has a Google Analytics tracking code that uses the asynchronous snippet. You must be an administrator on the analytics account for this to work.
google webmaster tools dashboard
Once your site is verified you’ll start seeing data on your website. Sometimes it can take a few hours before you see any data, but it’ll start rolling in.
The dashboard gives you a rough overview of everything from what keywords you are ranking for to how much traffic you are getting. In addition to that you’ll see if the Google bot is experiencing any crawl errors when going through your website, the number of sites linking to yours, and how many pages Google has indexed.