Home Forums LinkedIn Advertisment Option "Deliver my campaign … beyond the LinkedIn feed"

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  • #964
    Sebastian
    Sebastian
    Keymaster

    Hey there,

    in LinkedIn I have the option to “Deliver my campaign … beyond the LinkedIn feed”. Any idea what’s up with that? Where are my ads shown? Couldn’t find anything in the documentation at LinkedIn.

    Thanks,

    Sebastian

    #965
    Stephen
    Stephen
    Moderator

    Hi Sebastian,

    good question. That option is quite possibly the craziest, greediest thing I have yet seen in advertising. And they have opted you in by default.

    Short answer is: It’s completely unknown where your ads are shown. Might be anywhere LinkedIn resells the ads to. But of course they are keeping their hefty margin.

    My advice would be to always untick that box.

    Cheers,

    Stephen

    PS: Also check out this video I did a while back:

    Linkedin Ads Dark Optimisation of the “Beyond the Linkedin Feed” feature

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